Journalists, especially TV and radio news outlets love people who speak well on air. The better you perform, the more interview requests you get, resulting in more air-time for you and your company and more publicity. Most companies pay little attention to generating media interview opportunities. Yet, they offer the best, most credible free promotional opportunities available – far more effective than paid advertising and advertorials.
Our coaching sessions are tailor-made for senior executives who expect to be interviewed by radio, TV and print journalists. Whether you are the Chair, Chief Executive or a senior director, being skilled at media interviews is critical to your, and your organisation’s public profile and reputation. Performing well in media interviews is now an essential skill for leaders in any public, private or voluntary sector organisation.
Is confidence and good speaking ability enough?
No. In fact there are many examples where people have been caught out in media interviews because they were over confident, and didn’t plan what they wanted to say before their media interview.
The interview is your opportunity to put your points across to the audience. The reporter or presenter is simply a conduit for you to get your messages across. Of course, they will have their own agenda, and will have pre-planned the questions they intend to ask you.
Your task is to get your points across to the audience in a friendly, engaging and credible way. We can offer you a unique coaching proposition with guidance from a highly experienced broadcast journalist and presenter, coupled with advice from a senior director of media and public relations, both of whom have worked with numerous high profile cabinet ministers, politicians and senior executives.
Practise, practise, practise….
Our tailor-made coaching sessions are designed to prepare you for the type of media interviews you and your organisation are likely to face. Whether practising a pre-recorded ‘doorstep’ interview, a ‘live’ studio set up, or ‘down the line’ set up, we can give you the coaching you need to hone your media interview skills. Many of the techniques we use for media interview coaching are also useful for public speaking, and presenting to large and small audiences.
Duration: Tailor-made to your requirements
Format: One to one coaching and practise interviews