Building great relationships
We help organisations build excellent relationships with people who matter to them – customers, stakeholders, shareholders, their employees, the media and the public.
From strategic analysis and advice to practical delivery, we can help you talk to your customers more fluently, more frequently and more fruitfully for your business.
Purposeful communications
Our mission is to help you communicate with a purpose. We focus on getting your messages to your target audiences in the most effective, cost-efficient way.
Spending thousands on glossy advertising or a new website is all very well, but who is going to read it? Who are your key target audiences? Where can you reach them? What do you want to say? Why? Most importantly, what do you want them to do in response?
Innovate and save money
We use new media techniques alongside more traditional communications solutions. We help you make the most of new, cheaper internet broadcasting, web publishing and social networking techniques, reaching new audiences and saving money in the process.
With higher broadband speeds the internet is rapidly changing into a video and audio broadcasting network that rivals terrestrial and satellite television for audience share. Internet broadcasting now offers every organisation – public, private and voluntary – the chance to speak directly to their key stakeholders without having to spend a great deal of money. Mobile internet services too – via apps on tablets and smartphones – are dramatically changing the communications landscape.
The video and audio production services we offer allow clients to exploit these new marketing and communications channels.
Our philosophy
We will always give you straightforward, frank advice – even though this means we may recommend a cheaper option or occasionally refer you elsewhere. Our reputation and the quality of advice we provide is more important than just making a bit more cash. This approach is particularly important when we advise clients on media relations and crisis media management.
We offer a great deal of technical expertise – everything from website design, graphic design, print buying, photography, video and audio production, event management and media promotions. We will avoid using jargon and techno-speak when advising you. For us, plain English works just fine and enhances the strength of our advice.
Finally, we charge reasonable, transparent fees for what we do, without hidden extras and unexpected add-ons. Our ‘associates’ model allows us to operate very flexibly and be highly cost effective.
History
Robin Banerji formed Banerji Associates in 2009 in collaboration with a number of close associates. Working together we offer clients a range of marketing, media and PR services without the overheads levied by larger companies. Our clients do not pay add-on costs for expensive central London offices, receptionists, office cleaners, or the chap who waters the office plants. What we do offer is excellent consultancy and creative services, working individually or collectively depending on the requirements of each client. This means that clients only pay for the services of those associates involved in their project.
Our model is ideal for smaller and medium sized businesses, public and voluntary sector organisations. We have worked with clients in the public, private and voluntary sectors including the £2.5 billion Business Growth Fund, an equity investment company set up by the British Bankers’ Association, HSBC, Barclays, Lloyds, RBS and Standard Chartered, the National Institute for Health Research, Christian Aid, Amino Communications and the Social Care Institute for Excellence to name a few. Confidentiality agreements prevent us naming some clients for whom we have provided media coaching and crisis media handling. Robin Banerji has been pleased to provide pro bono advice to the YMCA’s Y Touring Theatre Company which performs educational plays in secondary schools in England.