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Are you a second screen multi-tasker?
If you can’t resist using your tablet or smart-phone while watching television, you’re not alone. A recent study by Nielsen showed nearly 80 per cent of Britons are ‘second screen multi-taskers’ (SSMTs) to use the industry jargon. Tablet, e-reader and smart-phone sales are booming, so if you haven’t already got one, you may be hoping [...]
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Muhammad Ali expected to lead sports legends at opening ceremony
‘Float like a butterfly, sting like a bee. His hands can’t hit what his eyes can’t see’. It has got to be one of the best sound bites ever. I was delighted to learn that Muhammad Ali is expected to lead a procession of sporting legends at the London 2012 Opening Ceremony this evening. I [...]
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Londinium MMXII – that unmentionable sporting event
The unmentionable sporting event in Londinium this summer would be nothing without the athletes who take part and the public who support them around the world. It will be a tragedy if the event (now and in future) ends up being the sole preserve of big global brands, overrun with corporate hospitality boxes and sponsors’ [...]